Attitude-based models for binary choices: a test for choices involving an innovation

Article Abstract:

An attitude-based choice theory is explored by suggesting different model variants for binary choices. Forty-five models were constructed and analyzed empirically by logistic regression on choice probabilities. Of the various comparison mechanisms, subtraction, without explicitly incorporating the similarity of the choice alternatives, was found to be the most adequate. For these models, equal weighting of the attitudinal components could not be rejected, which made it impossible to test at which level the alternatives were compared.

Research, Usage, Consumer preferences, Cognitive psychology, Regression analysis

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Mood and children: proposition of a measurement scale

Article Abstract:

A valid and reliable scale measuring mood of children from eight to twelve was obtained after six data collections. This scale was comprised of two dimensions which were not as bipolar as one might a priori think: good mood and bad mood. Classic factor analysis as well as oblique rotation offered loadings whose significance and sign indicated clearly that one needed both factors and therefore both sets of items to measure mood to the extent that clear bipolarity was not dominant in the final results.

Analysis, Children, Consumer behavior, Mood (Psychology)

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