Process Colors

Article Abstract:

The quarterly magazine Colors appears in four versions and four language combinations, making the Benetton-bankrolled publication unique and presenting its staff with a daunting production task. Once a theme for the magazine has been chosen, researchers worldwide collect facts and items to send to the home office. House writers using Microsoft Word 5.1 turn out 'hypercomposed' prose that will be combined with photography in the magazine's trademark style. The magazine then proceeds by using a combination of Adobe PhotoShop and QuarkXpress to lay out pages. The English and foreign-language blocks are placed into caption blocks, separating English from any other language by color-coding and then applying the blocks to four different master mechanical layouts. Translating the English text requires a series of steps which are the domain of translators using XPress. The final step before printing is the production of page layouts on film.

Production management, Desktop publishing, Technology application, M and Co., Desktop publishing technology, Colors (Periodical)

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Beyond the hype: making sense of the market

Article Abstract:

Content management technologies have the potential to improve productivity in digital publishing, but fewer than 6 percent of creative and printing businesses plan to buy a content management system in 1999-2000, according to TrendWatch. Banta Integrated Media Dir Frank Leibly says media asset management has received much more attention in the press than it has from business. Publishing workflows are becoming increasingly digital, and interactive distribution channels are being created. Content management becomes more critical as the amount of digital content explodes, but the content-management market is crowded and confusing. Leibly says many companies implement content management systems for electronic commerce, one-to-one marketing and custom publishing, but application-specific implementations may not address enterprise-wide issues, and they lack the planning and coordination of a centralized IT system.

Printing & Publishing, Forecasts and trends, Industry trend, Electronic publishing, Information management, Multimedia asset management software

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