Birth of a font: from A to Z, how a New York design studio created its own font family
Article Abstract:
Bryan Thatcher designs his own typeface to reflect his company's logo. That logo, a 'T' in the shape of a gear, was designed to express both Thatcher's design philosophy as well as the industriousness of his company, Twelve Point Rule. His idea for the typeface was to develop something that would accent the logo while not overpowering it. The typeface he developed, Choose Ten, is a medium-weight version of Choose One, which currently spells out the company's name on the sign outside the studio. Thatcher designed Choose Ten by making photocopy enlargements of his pencil sketches of the studio name, and then rendering six of the characters by tracing over the enlargements with a felt-tip marker. The characters were refined by scanning the marker renderings into his Macintosh and opening them in Adobe Illustrator. Each character was then outlined and adjusted to achieve the proper balance.
Publication Name: Publish
Subject: Publishing industry
ISSN: 0897-6007
Year: 1992
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Catalog makeover
Article Abstract:
Cleaner's Supply depends on a monthly catalog to sell its products to over 30,000 dry-cleaning operations in the US. When the company's owner, Jeff Schapiro, decided to expand its inventory he also needed to revamp the catalog design. The previous design emphasized low prices over the quality of the products. Designer Mark Courtney first decided to replace some flashy star bursts with attention-getting boxes and then organized the information into a three-column grid that offers a consistent look with enough flexibility to display a wide variety of products. Background tints that detracted from the products were removed and rules were added to isolate product descriptions. The color in the catalog is primarily in the product photos, which serves to emphasize them.
Publication Name: Publish
Subject: Publishing industry
ISSN: 0897-6007
Year: 1998
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Freewheeling body parts
Article Abstract:
Scott Hull Associates, Dayton, OH, needed a new logo, and after shopping around, the company decided to work with Siebert Design Associates, located nearby in Cincinnati. Lori Siebert and her staff developed a design that retained the previous logo's circular format. Scott Hull wanted to retain at least some aspects of the previous logo's look because that look was already associated with 15 years of success. At the same time, the new design was judged sufficiently different to establish a brand identity that would stand out from the competition. Siebert wants to move her business in a new direction and is particularly interested in doing work for children. Siebert has already won a contract with Nickelodeon and intends to approach other companies as well.
Publication Name: Publish
Subject: Publishing industry
ISSN: 0897-6007
Year: 1998
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