Design police: corporations lay down the law for design standards
Article Abstract:
Many firms utilizing desktop publishing systems have found it necessary to require design standards to maintain a single corporate image through consistency in graphic output. Some organizations create their own standards and manage them with an internal, centralized operation. Examples include the Rand Corp., which has 85 people in its in-house publishing facility, and GTE Strategic Systems, which manages all mainframe-based and desktop publishing through Russ Hall, manager of communications services, and the company's Integrated Computer Resources Committee. Other companies that want help in creating a standard or that have failed at internal standardization choose to use such outside consultants as Aaron Marcus of Aaron Marcus and Associates and Suzanne Watzman of Watzman and Keyes. The success of these firms is that they combine expertise in both computers and graphic design.
Publication Name: Publish
Subject: Publishing industry
ISSN: 0897-6007
Year: 1986
User Contributions:
Comment about this article or add new information about this topic:
Scanning the horizon: capture text and graphics with your personal computer
Article Abstract:
Desktop scanners, in the $5,000 to $10,000 or less price range, are an evolving reality, but capabilities are still limited. Typically, a scanner converts the graphic and-or text information describing a page into a computer file. Scanners break visual information into patterns of dots; optical character recognition (OCR) techniques encode text. Scanners usually capture images at 300 dpi, the same resolution as most laser printers; scanners, therefore, have problems reproducing grays. Most monitor resolutions are not dense enough to accurately portray scanner output, and it is important to remember that no matter how good the scanner itself is, output will not exceed the resolution handled by the output device. OCR software is limited in typeface reading ability and error prone, and desktop scanning system costs tend to grow as software or disk drives are added.
Publication Name: Publish
Subject: Publishing industry
ISSN: 0897-6007
Year: 1986
User Contributions:
Comment about this article or add new information about this topic:
Self-policing
Article Abstract:
The Rand Corp., a major think tank, has a centralized publishing facility which publishes 800 to 1,000 typeset reports each year. Most writing is done on terminals or personal computers connected to a mainframe, and draft output is available on dot-matrix printers. However, the final report appearance is the responsibility of the publications department, which maintains a print image consistent with and important to corporate identity. Constance Greaser, head of Rand's publications, has the responsibility of ensuring that the diverse output of 520 researchers, both on the mainframe system and on Macintoshes running Pagemaker, conforms to standards while allowing some leeway within those standards.
Publication Name: Publish
Subject: Publishing industry
ISSN: 0897-6007
Year: 1986
User Contributions:
Comment about this article or add new information about this topic:
- Abstracts: Presenting a professional image: the right presentation display device for any audience. General Parametrics Photometric slide maker
- Abstracts: The rise of E-services; Internet transactions take on the print world. Harnessing the power of variable data
- Abstracts: Born-again publications. Book smart in XPress and PageMaker
- Abstracts: Japanese posters from the edge. Russian posters. Report from the US: The Swatch Pavilion at the Atlanta Olympics
- Abstracts: Denied the right to report: IPI fosters better relations between foreign press and Israel. 23 killed in 2000 so far