Great campaigns: five venerable pieces
Article Abstract:
Successful advertising campaigns acknowledge the consumer's desire for continuous ads that remain fresh, simple and creative. The Apple Powerbook campaign introduces a wide variety of people who use the Powerbook, and the types of information they have stored on it. The California Milk Processor Board focuses its campaign on moments which require milk to make them complete, such as the eating of a chocolate chip cookie.
Publication Name: Graphis
Subject: Publishing industry
ISSN: 0017-3452
Year: 1995
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Duffy: "A Platinum Anniversary"
Article Abstract:
Duffy Worldwide is celebrating its platinum anniversary with Fallon Worldwide, a fast-rising Minneapolis advertising agency. Joe Duffy's design firm has produced groundbreaking work for eminent corporations like Ralph Lauren Chaps, Starbucks coffee and BMW to name just a few, and the challenges of going global are discussed.
Publication Name: Graphis
Subject: Publishing industry
ISSN: 0017-3452
Year: 2003
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