Inside report
Article Abstract:
Type designers should include retail font sales and licensing arrangements in their marketing plans and should focus their sales on corporate rather than home users. At the 1996 Association Typographique Internationale and TypeLab meeting, several companies, such as Linotype-Hell, ITC and Monotype, reported their business successes. Some of these companies base much of their business on licensing libraries and designs to printer manufacturers and software vendors. While some companies sell technology, such as font compression, with their designs, others capitalize on popular designs and brand identity. Type designers need to service large organizations struggling to understand font-licensing agreements. In response to the growing need for exclusive type styles, some designers are creating designs on commission. Although the market for type is small, marketing departments and advertisers will always have a need for creative designs.
Publication Name: Publish
Subject: Publishing industry
ISSN: 0897-6007
Year: 1997
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Model scanning techniques: four different scanning systems help Playboy magazine make sure readers pay attention to the pictures
Article Abstract:
Playboy magazine manages the faithful, high-quality reproduction of its original material on its own in-house desktop machines. Eric Shropshire, director of the magazine's computer graphic systems publishing group, has built a scanning operation employing a number of techniques that achieve high quality. Video scanning with a JVC video camera and a Sony slide-scanning attachment provides a fast way to scan in images for blocking out basic layouts in multiple-page pictorial spreads. Flatbed scanning with a Howtek Scanmaster 3 provides images that will be reproduced at larger sizes. Charge coupled device (CCD) scanning with either an Optronics desktop drum scanner or a Leaf Systems CCD transparency scanner makes the final prepress scans. Drum scanning with Optronics ColorGetter drum-based tabletop scanner is used for the magazine's most demanding scanning work.
Publication Name: Publish
Subject: Publishing industry
ISSN: 0897-6007
Year: 1993
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Coping with your eco-guilt
Article Abstract:
Electronic publications come to users without the necessity to use up the trees, however the price is much higher than what you can pick up at your local news stand. The publication of a magazine is a dirty business that requires thousands of trees, millions of gallons of water, tons of toxic inks and a lot of elemental chlorine, silver bromide and dioxin. Digital cameras eliminate the need for silver-based film and related toxic chemicals. The economic, competitive advantages may be more important for the implementation of digital cameras, however the result is nevertheless more environmentally friendly. The Sierra Club uses recycled paper in order to print 600,000 copies of each issue of Sierra magazine, but the club is not giving up coated paper stock or environmentally damaging film-proofing methods. Perhaps the ends justifies the means.
Publication Name: Publish
Subject: Publishing industry
ISSN: 0897-6007
Year: 1993
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