Scholz and Friends: Bridging East and West in the New Berlin
Article Abstract:
The advertising agency that ultimately became Scholz and Friends Berlin was founded by Sebastian Turner, Thomas Heilmann and Olaf Schumann a few months after the fall of the Berlin Wall. They were eager to take advantage of the promising post-reunification market in Eastern Germany. In Feb 1991 the partners struck a deal with Hamburg-based Scholz & Friends, establishing Scholz & Friends Dresden. The agency soon moved to Berlin.
Publication Name: Graphis
Subject: Publishing industry
ISSN: 0017-3452
Year: 1999
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Gen X marks the spot; young creatives are tapping realism and nostalgia to reach their peers
Article Abstract:
Advertising agencies such as Bozell Worldwide and Foote, Cone & Belding are winning major accounts because their designers know how to target Generation X consumers. Most conspicuously, they produce clips that play off Generation X attitudes like cynicism toward advertising and demand for the unadulterated truth. Not surprisingly, these designers are increasingly coming out of the generational bracket they are targeting.
Publication Name: Graphis
Subject: Publishing industry
ISSN: 0017-3452
Year: 1996
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CLM - BBDO: iconoclastic creativity
Article Abstract:
CLM is an agency started by three advertising agents, Allen Chevalier, Jean-Loup Le Forestier and Phillippe Michel in Paris. In 1972, CLM merged with BBDO, an American firm and became a part of the Omnicom group.
Publication Name: Graphis
Subject: Publishing industry
ISSN: 0017-3452
Year: 2003
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