Rise and fall of CDNOW

Article Abstract:

CDNOW Inc, the first Web site to offer music downloads and custome CDs, based its 1990s e-marketing strategy on two main goals: to acquire customers and build brand recognition. But CDNOW lost money, recording losses of $212 million between 1994 and 2000. In Jul 2000, the company was bought by Bertelsman in a deal valued at $141 million. Industry observers see the possibility of new opportunities for CDNOW.

Planning, Company internet strategy, CDNOW Inc., Company business planning

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Usability matters

Article Abstract:

Usability experts say people who use sites may not intuitively understand what might seem obvious to a site's designer. Users are often frustrated, being unable to find what they are looking for or finalize a trasaction. Research shows that site redesigns that remove obstacles identified through usability testing experience dramatic increases in the percentage of transactions completed.

Information technology

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Selling with 3D: Can this technology enhance your e-commerce site?

Article Abstract:

3D technology can make an online shopping experience more interesting and exciting. However, some factors mitigate against the technology. For one thing, 3D is relatively difficult to develop and deploy, and for another, people using older computers may find that their machines' CPUs struggle to deliver 3D graphics. Bandwidth can also be a problem, and plug-ins are sometimes required.

Electronic computers, Electronic Computer Manufacturing, Management Informatn Computer Systems, Usage, Three dimensional displays, 3D technology, MIS, Management information systems, Three-dimensional graphics, Three dimensional graphics

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