The Hispanic market for book publishing
Article Abstract:
The Hispanic book market in the US is a growing segment in an otherwise stagnant market as the Hispanic population is growing and publishers are developing Spanish book programs by improving their content, marketing and distribution to reach the reader. There is always demand for Spanish books but with assimilation in American society and second-generation population, the future lies in Bilingual publishing with Hispanic-American flair.
Publication Name: Publishing Research Quarterly
Subject: Publishing industry
ISSN: 1053-8801
Year: 2005
User Contributions:
Comment about this article or add new information about this topic:
Lawrence and Alex's excellent publishing adventure!
Article Abstract:
The two professors from Amherst College share their personal experience of publishing their book named 'Sense and Nonsensibility'. As the book was directed at academics, they concentrated on bookstores in large university towns to sell their books, which helped them to become more professional in marketing of the books.
Publication Name: Publishing Research Quarterly
Subject: Publishing industry
ISSN: 1053-8801
Year: 2005
User Contributions:
Comment about this article or add new information about this topic:
- Abstracts: From a distance: new tools for remote publishing. Plain-paper printers get serious. Voice activated: New York's Village Voice takes a bumpy road to Mac-based production
- Abstracts: Dysoning up the competition. Inflate: wit, whimsy, and the entrepreneurial spirit. A quieter life
- Abstracts: Giving voice to brand X, Y, Z. Johnson Banks: new generation of British wit. "No" to the European marketing alliance
- Abstracts: The Peace Prize of the German Book Trade: awarded to Chinua Achebe. Promoting books and reading in the electronic age: the center for the book at 25
- Abstracts: The Peace Prize of the German Book Trade: awarded to Chinua Achebe. part 2 No condition is permanent: an interview with Chinua Achebe