Why do we do what we do: The privileges and responsibilities of publishing
Article Abstract:
The responsibilities and the privileges of the American publishing industry are discussed. The impact of the latest technologies, Internet and product placements on the editors, publishers and publishing houses are highlighted, as also the power of the publishers to affect change.
Publisher: Transaction Publishers, Inc.
Publication Name: Publishing Research Quarterly
Subject: Publishing industry
ISSN: 1053-8801
Year: 2005
Public affairs, Ethics, Evaluation, Ethical aspects, Journalistic ethics
Publication Name: Publishing Research Quarterly
Subject: Publishing industry
ISSN: 1053-8801
Year: 2005
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The Asian American Market for Publishers in the United States
Article Abstract:
An increased interest is observed in scholarly and popular Asian American work. The need for publishers to address specific audience or markets to generate income and return on investment is emphasized.
Publisher: Transaction Publishers, Inc.
Publication Name: Publishing Research Quarterly
Subject: Publishing industry
ISSN: 1053-8801
Year: 2003
Marketing procedures, Research Findings, Asia, Marketing research, Return on investment, Rate of return, Market research
Publication Name: Publishing Research Quarterly
Subject: Publishing industry
ISSN: 1053-8801
Year: 2003
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Subjects list: Publishing industry, United States, Management, Company business management
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