Where do you draw the line?
Article Abstract:
Attendees at a fall 1996 Art Directors Club symposium discussed the responsibility advertisers have in curtailing their messages to suit the perceived good of society. FCB/Leber Katz Senior VP Laurel Cutler justified tobacco advertising over the years by pointing out that advertisers are in the business to make money and cannot be expected to turn down jobs. Mike Salisbury, creator of the Joe Camel cartoon caracter featured in the Camel cigarette ads that provoked interest in tobacco ad regulation, also agrees that moral responsibility should not primarily fall to advertisers.
Publication Name: Graphis
Subject: Publishing industry
ISSN: 0017-3452
Year: 1996
User Contributions:
Comment about this article or add new information about this topic:
Fade to white: why African-Americans don't go into advertising
Article Abstract:
Advertising industry observers explain the reasons why there are so few African Americans present in creative departments of US advertising agencies. Although there are a few scattered scholarships, African-Americans receive little encouragement early on in their education. Separate African-American agencies are effective at catering to the separate information needs of the African-American community.
Publication Name: Graphis
Subject: Publishing industry
ISSN: 0017-3452
Year: 1997
User Contributions:
Comment about this article or add new information about this topic:
You want to advertise where?
Article Abstract:
Advertisers are pushing the boundaries of where they advertise. Ads are appearing on sidewalks, construction site broadsheets, subway car interiors, bus sides, the sky, and restrooms. Ads are even creeping into the once-immune workplace, with such items as screen saver ads produced by Pointcast Inc. in California.
Publication Name: Graphis
Subject: Publishing industry
ISSN: 0017-3452
Year: 1997
User Contributions:
Comment about this article or add new information about this topic:
- Abstracts: A window on the future. Windows 95: will it take off? bleeding edge
- Abstracts: Current situation of Chinese publishing and copyright trade. Thailand: A publisher's view
- Abstracts: Are computers ruining design? The business of creating logos. The wunderkind of design
- Abstracts: It all starts with the music. Playing with the creative fire. Silk Pearce: napkin note ideas
- Abstracts: W & K: the work's the thing. Advertising legend George Lois. Weber, Hodel, Schmid,: reduce to the max