The game of the name
Article Abstract:
Real estate companies should think hard about the names they give buildings. The name can affect the success of buildings when they are marketed, and tenants' views are important.
Publication Name: Estates Gazette
Subject: Real estate industry
ISSN: 0014-1240
Year: 2001
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To the prescient will go the spoils
Article Abstract:
The way that Chesterton is using online services, and re-evaluating its strategy in this area is examined in detail. The company is considering setting up an online game.
Publication Name: Estates Gazette
Subject: Real estate industry
ISSN: 0014-1240
Year: 2001
User Contributions:
Comment about this article or add new information about this topic:
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