Let your mouse do marketing
Article Abstract:
The UK property industry needs to make more extensive use of IT in its marketing work. Viral marketing, in which e-mail recipients are encouraged to forward website connections to their networks, has hardly been used at all, and property companies have also failed to exploit internet-based tools for undertaking client satisfaction surveys.
Publication Name: Estates Gazette
Subject: Real estate industry
ISSN: 0014-1240
Year: 2001
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More than an ad hoc tool
Article Abstract:
The use of marketing activities within the property industry is discussed. A survey for Estate Gazette on the challenges and priorities of marketing and promoting commercial and residential property is summarised.
Publication Name: Estates Gazette
Subject: Real estate industry
ISSN: 0014-1240
Year: 2001
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In fear of the new
Article Abstract:
The merits of innovative marketing techniques for commercial property companies are discussed. Benefits and costs are assessed.
Publication Name: Estates Gazette
Subject: Real estate industry
ISSN: 0014-1240
Year: 2000
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