The new creatives wear suits and ties

Article Abstract:

UK advertising agencies have traditionally allowed their creative staff to be very isolated. However, they are now seeking to establish closer links between creatives and clients. This means that creatives must look more conventional and must be able to communicate their ideas directly to clients. Creatives are now becoming involved in the realities of the sales and marketing functions, and traditional advertising agency hierarchies are being dismantled.

Management

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Not a saint but an Abbott, an advertisement for himself

Article Abstract:

Advertising agency Abbott Mead Vickers BBDO has evolved gradually, rather than having been established with a particular ethos, according to David Abbott, who is passing creative control to Peter Souter. He has gained a reputation for thoughtful values, and this has led to high levels of loyalty among both staff and clients. Souter does not seem to be an obvious successor to Abbott, but he is clearly strongly committed to the agency's ways of working.

Officials and employees, Interview, Abbott, David, Abbott Mead Vickers/BBDO Ltd., Souter, Peter

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