Are ad men out of touch with black consumers?

Article Abstract:

The UK advertising industry's attitudes towards black and Asian consumers are discussed. These consumers tend to have large families and buy significant quantities of food and clothes, but are often overlooked by advertisers.

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Stop making such a song and dance about stereotypes in advertisements

Article Abstract:

Controversy in the UK about the stereotypical portrayal of black and Asian consumers in advertisements is discussed. It is argued that all advertising is inevitably founded on generalizations.

Advertising, Advertising and Related Services, Regulation/Ethics, Column, Advertising services, Marketing industry, Mass media, Stereotypes (Psychology), Stereotype (Psychology) in mass media

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Wanted - a director general who can lead the BBC out of the imperial past

Article Abstract:

The deliberations surrounding the selection of the next BBC Director General should take into account the fact that the BBC currently fails to present a multiracial view of UK society. Black and Asian journalists now play a more active role within the BBC, but the really influential programmes still fail to reflect the diversity of UK society. Care must be taken to ensure that the BBC becomes the institution that is demanded by the diverse nature of UK society.

Radio Broadcasting, Television Broadcasting, Management, Radio broadcasting industry, Television broadcasting industry, British Broadcasting Corp.

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