Object-oriented design and implementation of a web-enabled beer game for illustrating the bullwhip effect in supply chains

Article Abstract:

An important observation in supply chain management known as the bullwhip effect suggests that demand variability increases as one moves up the supply chain. The increase in variability propagates up the supply chain, distorting the pattern of orders received by distributors, manufacturers, manufacturers and suppliers.

United Kingdom, Prepackaged software, Product development, Computer software industry, Software industry, Technology application, Online game, Online games, Object-oriented programming, Object oriented programming, Distributed object technology, Reusable code

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Collaborative filtering: Theoretical positions and a research agenda in marketing

Article Abstract:

The existing state of research in consumer behavior that provides the theoretical foundations underlying collaborative filtering is reviewed. A research agenda in marketing that is concerned with the perspectives of users, either consumers or marketers is proposed.

Canada, Consumer Behavior, Evaluation, Consumer behaviour, Internet marketing

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