Vectors of differentiation
Article Abstract:
Success products deliver a specific benefit, a vector of differentiation, to their customer. Successful products do not attempt to be all things to all people. Instead they focus on a primary theme or value proposition, rather than on specific features, as such. Apple's Macintosh used use-of-use and IBM's AS/400 used "total solution" as their vectors of differentiation. However, some companies pick the wrong product benefit, such DEC picking performance for its Alpha chip when customers preferred the compatibility delivered by Intel's products. Other companies are unaware of their product's true benefit, such as IBM when it believed the benefit of its IBM PC was its brand name when in actuality it was compatibility.
Publication Name: Electronic Business Today
Subject: Electronics and electrical industries
ISSN: 1085-8288
Year: 1997
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Oxygen concentrators
Article Abstract:
Oxygen concentrators, as a means of providing home oxygen therapy, are popular with both patients and home medical equipment (HME) dealers. The benefits of oxygen concentrators, in comparison to liquid oxygen flasks and compressed gas cylinders, include easy maintenance and low cost. Algonquin, IL's Complete Medical Inc and other HME dealers provide prompt and ongoing customer service, in addition to oxygen concentrator equipment, itself.
Publication Name: Independent Living Provider
Subject: Construction and materials industries
ISSN: 1081-5651
Year: 1996
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Hands on
Article Abstract:
The user research concept is very important while designing medical devices. Researchers at Kinneir Dufort (KD) are using user research throughout the design process, helping to inform decisions as well as test and confirm the design direction with users.
Publication Name: Engineering
Subject: Science and technology
ISSN: 0013-7782
Year: 2007
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