The science of persuasion: social psychology has determined the basic principles that govern getting to "yes"
Article Abstract:
Answers to queries regarding the most powerful psychological pressures that get the people to say, "yes" to the requests are provided. The techniques that excite human beings to generate a positive response towards a request are reciprocation, consistency, social validation, liking, authority and scarcity.
Publication Name: Scientific American
Subject: Science and technology
ISSN: 0036-8733
Year: 2004
User Contributions:
Comment about this article or add new information about this topic:
The quest to find consciousness
Article Abstract:
Imaging techniques have made it possible to observe which areas of the brain are at work during various types of mental activeness. Consciousness comprises of various states that are drowsiness, dozing, deep sleep and coma and also two forms that are background and actual.
Publication Name: Scientific American
Subject: Science and technology
ISSN: 0036-8733
Year: 2004
User Contributions:
Comment about this article or add new information about this topic:
Does free will arrive freely?
Article Abstract:
Brain activities are entwined inextricably with human self-conception. Knowledge of our consciousness and its physical basis can help us understand the way in which we form our views of reality. Learning mechanisms can settle consciousness and freewill.
Publication Name: Scientific American
Subject: Science and technology
ISSN: 0036-8733
Year: 2004
User Contributions:
Comment about this article or add new information about this topic:
- Abstracts: The assimilation of computer and microelectronics technology in developing countries: the case of Latin America
- Abstracts: Sequence and structural determinants of amyloid fibril formation. Synchrotron radiolysis and mass spectrometry: a new approach to research on the actin cytoskeleton
- Abstracts: Television addiction is no mere metaphor. Humbled by history: over the centuries, many "proven" ideas about the brain were later found lacking, a lesson worth remembering today
- Abstracts: Memories of a fly: tiny and ubiquitous, the fruit fly is a helpful model for the study of memory. Music in your head