Aims, concepts, and methods for the representation of individual differences in esthetic responses to design features

Article Abstract:

In studying the consumer's evaluative judgments of esthetic objects such as artworks or fashion designs, one has reason to anticipate considerable heterogeneity as to preference structures wherein affect depends on the features and feature interactions of interest. For example, one might expect esthetic responses toward fashion designs to vary meaningfully among individuals differing in visualizing - verbalizing tendency (VV), intrinsic - extrinsic motivation (IE), romanticism - classicism (RC), and sex. Yet we lack parsimonious and clearly interpretable methods for representing such individual differences in evaluative judgments. Accordingly, this article (1) argues for the important role played by such personality variables as VV, IE, RC, and Sex in moderating esthetic responses, (2) develops instruments intended to measure VV, IE, and RC, (3) presents a method that uses canonical correlation analysis(CCA) to represent differences in preference structures, and (4) provides an illustrative application that tests some aspects of the reliability and validity of this approach to representing individual differences in esthetic responses to design features. (Reprinted by permission of the publisher.)

Management, Usage, Aesthetics, Consumer preferences, Industrial design, Design, Aesthetics, Comparative, Comparative aesthetics

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Some exploratory findings on the development of musical tastes

Article Abstract:

Preferences toward popular music appear to reflect tastes acquired during late adolescence or early adulthood. In an empirical investigation of this parsimonious inductive proposition, both the aggregate results (R = 0.84) and the disaggregated findings (R = 0.46) suggest that the development of tastes for popular music follows an inverted U-shaped pattern that reaches a peak in about the 24th year. Possible explanations include intrinsic components (e.g., a developmental period of maximum sensitivity analogous to the critical periods documented in ethological studies of imprinting) and extrinsic components (e.g., social pressures from one's peer group that reach peak intensity during a particular phase in one's life cycle). (Reprinted by permission of the publisher.)

Teenagers, Youth, Music, Adulthood

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Conjoint analysis on objects with environmentally correlated attributes: the questionable importance of representative design

Article Abstract:

When studying objects with environmentally correlated attributes, the use of orthogonal array in conjoint analysis can produce some highly unrealistic stimuli that might threaten a study's ecological validity. The effect of such departures from realism induced by environmental correlations is examined. A series of three experiments compares a stimulus set that has non-zero, but lower than environmental, correlations to one using an orthogonal array in terms of both perceived realism and predictive power. The results indicate that environmentally correlated attributes may pose fewer problems in practice than in theory. (Reprinted by permission of the publisher.)

Environmental aspects, Products, Environmental impact analysis, Functions, Orthogonal, Orthogonal functions

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