Alcohol control laws and the consumption of distilled spirits and beer

Article Abstract:

The social marketing effectiveness of alcohol control laws designed to reduce the consumption of alcoholic beverages is tested using state-level historical data to estimate the demand for distilled spirits and beer with economic, sociodemographic and control-law explanatory variables. The research shows that spirit and beer consumption react differently to changes in the explanatory variables, with the differences suggesting a consumer and product segment-based approach to alcohol control laws or social marketing that stresses measures directed at youths for beer and at price for spirits.

Alcoholic beverages, Beer, Food consumption

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The ideology of consumption: a structural syntactical analysis of "Dallas" and "Dynasty"

Article Abstract:

Aspects of syntactics and structuralism are used to interpret two popular vehicles of consumption ideology, the television programs "Dallas" and "Dynasty." The primary structure encoded within "Dallas" and "Dynasty" is the binary opposition between secular consumption and sacred consumption. The consumer behavior of characters associated with secular and sacred consumption are described, and processes of mediation and transformation between the sacred and secular consumption poles are illustrated. (Reprinted by permission of the publisher.)

Soap operas, Dallas (Television program), Dynasty (Television program)

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Primitive aspects of consumption in modern American society

Article Abstract:

The widely-held assumption that the U.S. is a society that can be characterized by modern values and a secular consumption ethic is challenged, with evidence presented that draws upon concepts and techniques used by cultural anthropologists in studies of non-industrialized societies and which supports a perception of U.S. consumption as an outlet for spiritual expression and the preservation of ethnic heritage. Participant observation and other humanistic research approaches are recommended.

Economic aspects, Ethnology, Values, Values (Philosophy), Cultural anthropology

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