An attributional analysis of resistance to group pressure regarding illicit drug and alcohol consumption
Article Abstract:
This article investigates the role of attributional thinking in generating resistance to pressures toward conformity in the illicit consumption of drugs and alcohol. The results of four studies regarding how conformity influences illicit drug and alcohol consumption among high school and college students are reported. In study 1 more than two-thirds of the respondents reported concern for the implications of their own dissent or compliance regarding the reactions of their peers. Study 2 demonstrated a significant relationship between high school students' attributional thinking concerning a peer group's illicit beer consumption and conformity, expressed as intentions to drink the beer. In study 3, in-depth interviews with high school students provided insight into the realism of the conformity scenarios used in the research and the types of conformity pressures experienced by young people. In study 4, locus of causality, an abstract attributional dimension, and several specific attributions were shown to be significantly associated with conformity in the consumption of marijuana. (Reprinted by permission of the publisher.)
Publication Name: Journal of Consumer Research
Subject: Social sciences
ISSN: 0093-5301
Year: 1992
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Use of labeling and assertions of dependency in appeals for consumer support
Article Abstract:
The results of two experiments that evaluated alternative appeals soliciting contributions to a non-profit organization are described, with variations of labeling (whether present or absent) and dependency (whether present or absent) appeals used as the experimental treatments. Additional evidence supporting labeling as a potentially useful strategy for encouraging consumer participation is provided by the results. Further research is required to find the conditions under which dependency and labeling may be used in persuasive appeals, despite the fact that dependency did not affect the criterion variables investigated.
Publication Name: Journal of Consumer Research
Subject: Social sciences
ISSN: 0093-5301
Year: 1985
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