Compromise and attraction effects under prevention and promotion motivations
Article Abstract:
The examination of the impact of consumers' motivations of prevention and promotion, on the contextual evaluation of products and services by consumers is presented.
Publisher: University of Chicago Press
Publication Name: Journal of Consumer Research
Subject: Social sciences
ISSN: 0093-5301
Year: 2007
United States, Forecasts, trends, outlooks, Psychological aspects, Forecasts and trends, Market trend/market analysis, Product selection, Product evaluation, Top rating
Publication Name: Journal of Consumer Research
Subject: Social sciences
ISSN: 0093-5301
Year: 2007
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Social comparison theory and deception in the interpersonal exchange of consumption information
Article Abstract:
A study examines the impact of social comparison information and lying behaviors among consumers during exchanging interpersonal information about products or service.
Publisher: University of Chicago Press
Publication Name: Journal of Consumer Research
Subject: Social sciences
ISSN: 0093-5301
Year: 2006
Influence, Interpersonal communication, Comparison (Psychology)
Publication Name: Journal of Consumer Research
Subject: Social sciences
ISSN: 0093-5301
Year: 2006
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How nothing became something: white space, rhetoric, history, and meaning
Article Abstract:
The impact of visual theory in the field of advertising on consumer behavior is discussed.
Publisher: University of Chicago Press
Publication Name: Journal of Consumer Research
Subject: Social sciences
ISSN: 0093-5301
Year: 2006
Marketing procedures, Research Findings, Advertising, Marketing research, Market research
Publication Name: Journal of Consumer Research
Subject: Social sciences
ISSN: 0093-5301
Year: 2006
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Subjects list: Analysis, Canada, Consumer behavior, Consumer behaviour
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