Contextual influences on perceptions of merchant-supplied reference prices
Article Abstract:
Two contextual variables that have theoretical roots in information processing, attribution, and social judgment theories were manipulated along with three levels of merchant-supplied reference price in 2X2X3 analysis of variance design. Results support the hypothesized effects of consistency and distinctiveness as contextual variables that influence internal price standards and purchase evaluations. The three price levels resulted in curvilinear pattern of results for the purchase evaluation and source credibility dependent variables, as hypothesized. However, contrary to assimilation-contrast theory, the impact of the merchant-supplied reference price on estimates of normal and fair prices was monotonic. (Reprinted by permission of the publisher.)
Publication Name: Journal of Consumer Research
Subject: Social sciences
ISSN: 0093-5301
Year: 1989
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Correlates of price acceptability
Article Abstract:
THe cognitive tradeoff between price and product quality is used as a basis for hypothesizing interrelationships between two individual difference variables and two price-related responses. Results of a correlational study support the hypothesis of an inverse relationship between price consciousness and product involvement and the hypotheses that price consciousness and product involvement have opposite implications for several price-related constructs. Results also indicate a positive relationship between price acceptability level and the width of the latitude of price acceptance. (Reprinted by permission of the publisher.)
Publication Name: Journal of Consumer Research
Subject: Social sciences
ISSN: 0093-5301
Year: 1988
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Measurement and structure of Kelley's covariance theory
Article Abstract:
This investigation of the person-stimulus-circumstance typology, previously accepted in attribution research regarding Kelley's covariance theory, utilizes the more standard general-item appraisals and a specific-item attribution appraisal. In this test, specific attributions linked with car sales ads undergo factor analysis for determinations of stability and structure of attributions, and then pertinent relationships are evaluated. The person-stimulus-circumstance typology is supported by results, but analysis methods indicate that concepts appraised as general-specific items can vary.
Publication Name: Journal of Consumer Research
Subject: Social sciences
ISSN: 0093-5301
Year: 1986
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