On the relationship between cognitive and affective processes: a critique of Zajonc and Markus
Article Abstract:
An earlier article in the journal by Zajonc and Markus (1982) contradicted the accepted position that the generation of affect toward a specific object will always be mediated by a cognitive evaluation of the object. It was suggested that in place of the traditional view, affective reactions, under certain circumstances, can be evoked before or in the absence of cognitive processes. The research included intuitive arguments and several convincing antecdotes along with empirical evidence and theoretical claims. Each of these aspects is analyzed, with it shown that none substatiate the independence of cognition and affect.
Publication Name: Journal of Consumer Research
Subject: Social sciences
ISSN: 0093-5301
Year: 1985
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A meta-analysis of effect sizes in consumer behavior experiments
Article Abstract:
The documentation of effect sizes, such as the strength of a relationship or the magnitude of a difference between variables, in consumer behavior experiments reported by previous research between 1970 and 1982 is investigated. The analysis involved 118 experiments and 1,036 experimental effects, with the results showing that an average of eleven percent of the variance in a response variable was explained or accounted for by a statistically significant effect, using w-2 as a measure of effect size. It was also shown that the percentage differed as a function of the methodological characteristics of the experiment.
Publication Name: Journal of Consumer Research
Subject: Social sciences
ISSN: 0093-5301
Year: 1985
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Must all affect be mediated by cognition?
Article Abstract:
In a response to a critique of the authors' earlier research on the independence of affective processes and cognition, the supposition that in some instances affect is independent of cognitive influences is reasserted. The critique of the research stated, as had been stated by earlier researchers, that affective reactions are always mediated by some kind of cognitive representation. However, there is no evidence that supports this notion unequivocally. The author is challenged to show that all preferences are derived from or mediated by cognitive factors.
Publication Name: Journal of Consumer Research
Subject: Social sciences
ISSN: 0093-5301
Year: 1985
User Contributions:
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