Reasons for substantial delay in consumer decision making

Article Abstract:

This study proposes a typology of reasons why people substantially delay important consumer decisions. The delay reasons we study are drawn from delay typologies identified in other contexts as well as from the product diffusion literature. Two studies reported here examine why subjects delay consumer decisions. These support most of the reasons in the proposed typology, while some unanticipated delay reasons also emerge. We find that the delay reasons are related to the reasons consumers stop delaying, a process that we call delay closure, and are also related to the amount of time consumers spend in different stages of the decision-making process. A final study supports a conceptual framework to classify these delay reasons based on the two dimensions of internal versus external locus of causation, and whether the purpose of delay is related to the decision or to unrelated activities. (Reprinted by permission of the publisher.)

Consumers

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The effects of situational factors on in-store grocery shopping behavior: the role of store environment and time available for shopping

Article Abstract:

We conducted a field experiment to explore the effects of two situational factors, store knowledge and time available for shopping, on consumers' grocery shopping behavior. The results indicate that these two factors have an impact on such shopping behaviors as failure to make the intended purchases, un-planned buying, brand and product class switching, and purchase volume deliberation. The findings also suggest that the information processing activities that mediate these relationships differ across shopping conditions. Implications for managing the grocery store environment that may advance current practice are offered. (Reprinted by permission of the publisher.)

Time management, Shopping, Food buying, Grocery shopping

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