Discipline and push-up: female bodies, feminity, and sexuality in popular representations of sports bras

Article Abstract:

Representations of sports bras, especially in advertisements not only sexualize the sports bras, which represent lingerie as well as sports equipment but also sexualize the women who wear them. The representations of sports bras highlight the issues related to the female body and homogenize and normalize the ideals of femininity, which consists of strength and fitness simultaneously bringing out the traditional gender order.

Advertising, APPAREL AND OTHER TEXTILE PRODUCTS, Women's Apparel, Women's and Girls' Cut and Sew Apparel Manufacturing, Advertising Activity, Women's and Girls' Cut and Sew Lingerie, Loungewear, and Nightwear Manufacturing, Lingerie, Underwear and Nightwear Knitting Mills, Women's and Children's Undergarments, Bras, girdles, and allied garments, Bras & Bandeaux, Women's & Girls' Underwear, Bandeaux, Women's clothing, Brassieres, Bras

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The art of concealment in a culture of display: aerobicizing women's and men's experience and use of their own bodies

Article Abstract:

Research indicates that both men and women use aerobics to achieve a more preferable bodily appearance, but more women than men indicated they used aerobics to attain a healthier and stronger body. Fewer women than men indicated they felt insecure or under critical scrutiny during their training.

Norway, Psychological aspects, Demographic aspects, Physical fitness, Aerobic exercises, Self-perception, Self image

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Sport, sexuality, and the production of (resistant) bodies: De-/Re-constructing the meanings of gay male marathon corporeality

Article Abstract:

The article studies gay male athletes and socioculture of distance running. It explores construction of body by gay male marathoners in context of marathon and their resistance to discourses of body and representation of male body in gay culture.

Physiological aspects, Gay athletes

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