It's our game- let it be

Article Abstract:

Tennis has its own identity even though media coverage of the sport is not very high as compared to sports such as golf. Nike has undertaken a new advertising approach by launching a campaign with the slogan "Let Tennis be Tennis," which captures the feeling of the tennis industry.

Evaluation, Sports, Media coverage

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Cracking the code

Article Abstract:

The Code, which was written by Nick Powel, is a set of guidelines that tennis players could refer to during unofficiated games. Some of the guidelines offered by The Code include the right to question a bad call and calling for a service let.

Beliefs, opinions and attitudes, Ethical aspects, Criticism and interpretation, The Code (Book)

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One hit after another

Article Abstract:

A description is presented of the tennis related world record which is held by the director of tennis of the Clear Lake Riveria Yacht and Golf Club, CA, Rob Peterson. He served 8,017 serves over 50mph without double faulting.

Achievements and awards, World records, Peterson, Rob

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