Now on the tee: calling the shots

Article Abstract:

The relationship between the Augusta National Golf Club, which stages the Masters golf tournament, and CBS, which telecasts the tournament, is discussed. The author says the telecasts are tasteful and subdued. They are also commercial-free, because Masters Chairman William "Hootie" Johnson yanked the commercials when the National Council of Women's Organizations threatened to criticize the sponsors.

Contracts & orders received, Advertising, Radio and Television Broadcasting, Radio & TV Broadcasting, Advertising Activity, Georgia, Contracts & orders let, Contracts, Broadcasting industry, Broadcasting, Contract agreement, CBS Broadcasting Inc., Augusta, Georgia, Johnson, William Woodward

---

2003 Masters: Burk's Forum

Article Abstract:

Martha Burk, who heads the National Council of Women's Organizations, is profiled. One of her high-profile issues is her aim to get women admitted as members of Augusta National Golf Club, home of the Masters tournament.

Executive changes & profiles, Civic and social associations, Other Similar Organizations (except Business, Professional, Labor, and Political Organizations), Female Membership Organizations, Officials and employees, Women, Associations, Feminism, Women's organizations, Women's associations, Burk, Martha, National Council of Women's Organizations

---

2003 Masters: price is right

Article Abstract:

The article offers a contest, listing 20 items with photographs from the 2002 Masters and asking what each costs. The items include a Masters champions glass, a fuzzy stuffed golf ball and stationery with pen and tile.

Marketing procedures, Marketing, Company marketing practices, Collectibles, Contests

Similar abstracts:

• Abstracts: How old is too old? Feeling the burn. Extreme participation
• Abstracts: On the right track. Doing lunch at the Members Enclosure. Tarango returns to the scene of the crime
• Abstracts: Docking the dive boat. Life after Mitch. Pushing limits, pushing luck
• Abstracts: Tow or be towed. What's the solution? Where God threw rocks
• Abstracts: The utility wheelie. A matter of time

This website is not affiliated with document authors or copyright owners. This page is provided for informational purposes only. Unintentional errors are possible.