Futuring Internet marketing activities using change propensity analysis
Article Abstract:
A study investigates the existing Internet marketing activities of convention and visitors bureaus (CVBs) in the US by assessing the integration of Web technology into promotional Web sites, Web site promotion techniques, and customer relationship management programs. Findings suggest that most CVBs' Web-based marketing activities are relatively limited, focusing on providing travel information to prospective visitors, while future trends evaluated using change propensity analysis (CPA) indicate several emerging activities likely to be adopted in these three areas.
Publication Name: Journal of Travel Research
Subject: Travel industry
ISSN: 0047-2875
Year: 2006
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Searching for the future: Challenges faced by destination marketing organizations
Article Abstract:
The specific challenges faced by destination marketing organizations (DMOs) such as adapting to technological challenge, managing expectations, and confronting new levels of competition due to threats in the external environment and changes in the industry's markets are discussed. The possible response strategies that analyze the areas in which changes in DMO structures and approaches are needed to guide management and efforts in research tourism are presented.
Publication Name: Journal of Travel Research
Subject: Travel industry
ISSN: 0047-2875
Year: 2006
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