Green and pleasant land
Article Abstract:
Outdoor England, a themed campaign from VisitBritain aims to increase consumer awareness of the easy accessibility of the English outdoors and VisitBritain is happy to welcome any suggestions about the way forward in marketing England to Britain. A regular e-bulletin would be produced with the latest news and updates to ensure that the campaign is the main resource for consumers.
Publication Name: Leisure Opportunities (Supplement to Leisure Management)
Subject: Travel industry
ISSN: 0952-8210
Year: 2003
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Strategic development
Article Abstract:
The forecast for the development of tourism in Britain through its 'VisitBritain,' is discussed. With the mission of reaching a target of pounds 100 billion by 2010, the industry has observed good returns for the year 2004. The business strategy outlined for the year 2005, for increasing further the profitability, are also discussed.
Publication Name: Leisure Opportunities (Supplement to Leisure Management)
Subject: Travel industry
ISSN: 0952-8210
Year: 2005
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A commanding performance
Article Abstract:
The pageantry and royalty, an intrinsic part of Britain's tourism, keeps the country's tourism industry in the fore front in competitive times. The Royal participation in the celebration of excellence in British tourism is invaluable.
Publication Name: Leisure Opportunities (Supplement to Leisure Management)
Subject: Travel industry
ISSN: 0952-8210
Year: 2003
User Contributions:
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