Make your pricing method a marketing tool
Article Abstract:
Upgrading your menu-pricing policy means considering such important contemporary marketplace factors as competition and the costumer's concept of dollar value.
Publication Name: Food Service Marketing
Subject: Travel industry
ISSN: 0738-4254
Year: 1981
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Plan for turbulent times
Article Abstract:
Industry needs long-range plans to combat economic squeeze. Planning, combined with careful forecasting is the focus.
Publication Name: Food Service Marketing
Subject: Travel industry
ISSN: 0738-4254
Year: 1981
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Look forward ... by looking back
Article Abstract:
Imaginative thinking can extend 'feeding only' aspect of the industry into customer-centered complementary areas.
Publication Name: Food Service Marketing
Subject: Travel industry
ISSN: 0738-4254
Year: 1981
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