Redefining Ricky's
Article Abstract:
Surrey, British Columbia-based Ricky's Restaurants Ltd launched a full- scale brand repositioning program for its chain of Ricky's All Day Grill restaurants in summer 1998. Company Pres Frank Frank DiBenedetto noted that his restaurants were primarily doing breakfast and lunch business prior to the repositioning effort. The strategy aims to move Ricky's restaurants from a mix of 70% breakfast and lunch and 30% dinner to a more 50-50 business mix.
Publication Name: Foodservice & Hospitality
Subject: Travel industry
ISSN: 0007-8972
Year: 2000
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Edible music
Article Abstract:
A diner's experience in a restaurant can be enhanced by the music selection, according to music designers.
Publication Name: Foodservice & Hospitality
Subject: Travel industry
ISSN: 0007-8972
Year: 2003
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Smooth operators
Article Abstract:
The popularity of smoothies in the Canadian food service industry is discussed.
Publication Name: Foodservice & Hospitality
Subject: Travel industry
ISSN: 0007-8972
Year: 2003
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