NRA travel: A member benefit

Article Abstract:

Affinity Travel, LLC, has signed up with NRA to provide a comprehensive, preferred-provider travel program for its 4 million members which includes an aggressive marketing platform for cruises, tours, all-inclusive resorts and a website for booking hotels, flights and car rentals. An extensive traveler profile survey of the membership to determine basic traveler demographics, past purchasing habits, distribution channels used and future travel intentions was conducted prior to the agreement.

Lodging & Tourist Services, Accommodation, Alliances, partnerships, Licensing/Sales Agreements, Passenger Transportation Arrangement, Travel industry, Licensing agreements, Company licensing agreement

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Member benefit of the month: NRA merchandise

Article Abstract:

The National Rifle Association (NRA) members share a lifestyle that revolves around shooting and hunting similar to that of NRA Merchandise Catalog. The membership offers items that proudly proclaim commitment to the nation's most effective political-action organization.

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NRA membership exploding

Article Abstract:

The NRA reports a significant increase in its memberhip as of Dec 1992. This phenomenal rate of growth is credited to the new programs it has extended to firearms owners.

Analysis, Membership campaigns

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