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Rick Steves' Europe

Article Abstract:

Ways to market tours in Europe are presented. Tour organizers need to study their geographical market and how to navigate the traffic to make the most out of the package. How to reach target markets such as solo American tourists and the baby boom generation travelers, is discussed.

Author: Steves, Rick

Publisher: Martin Publications, Inc.
Publication Name: International Travel News
Subject: Travel, recreation and leisure
ISSN: 0191-8761
Year: 2007

Marketing procedures, Lodging & Tourist Services, Accommodation, Passenger Transportation Arrangement, Economic aspects, Marketing, Travel industry, Company marketing practices

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Rick Steves' Europe

Article Abstract:

Paris' Promenade Plantee Park, London's Bramah Tea & Coffee Museum and Italy's South Tirol Museum are among the main tourist attractions in Europe. The activities visitors can engaged in while in Europe, such as skiing and skinny-dipping, are also discussed.

Author: Steves, Rick

Publisher: Martin Publications, Inc.
Publication Name: International Travel News
Subject: Travel, recreation and leisure
ISSN: 0191-8761
Year: 2008

Travel, Column, Description and travel

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Subjects list: Europe

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