Click culture
Article Abstract:
Australian-based author, Martin Lindstrom's book "Clicks, Bricks, and Brands," attempts to clear up the mysteries of e-business culture. The book presents case histories of e-business successes and failures, and is aimed at equipping businessmen with enough knowledge to develop their own businesses, on- and off-line.
Publication Name: Australian CPA
Subject: Banking, finance and accounting industries
ISSN: 1440-8880
Year: 2001
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To play at home or away?
Article Abstract:
Issues concerning the future of broadcasting via the internet are discussed. The possible extension of regulation of internet broadcasting is examined and the potential impact on Australian telecommunications companies is explored.
Publication Name: Australian CPA
Subject: Banking, finance and accounting industries
ISSN: 1440-8880
Year: 2000
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Dare to be different: Differentiation is the key to business success
Article Abstract:
The importance of differentiation to business success is considered.
Publication Name: Australian CPA
Subject: Banking, finance and accounting industries
ISSN: 1440-8880
Year: 2000
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