A causal analysis of means-end hierarchies in a cross-cultural context: methodological refinements

Article Abstract:

The cross-cultural factors in perfume purchases in the countries of France, Italy, Germany, and Switzerland were analyzed through nonlinear generalized canonical and cluster analyses. The use of a means-end chain analysis is viewed as a better alternative to using pseudoetic techniques, which may cause alteration of cultural patterns from country to country. Results showed France and Germany to be connected with a single means-end solution while Italy and Switzerland were associated to multiple means-end solutions.

Social aspects, Analysis, Cross-cultural studies, Cross cultural studies

---

Marketing under conditions of chaos: percolation metaphors and models

Article Abstract:

The percolation model of marketing phenomena is presented. Derived from statistical topology and chaos theory, the model describes marketing phenomena as a process of deterministic flow through a stochastic medium. In contrast with diffusion models, percolation is more useful as a framework for marketing management and consumer adoption phenomena. Examples of percolation applications and areas for future study are presented.

Models, Marketing management, Consumer behavior

---

Researching cultural metaphors in action: Metaphors of computing technology in contemporary U.S. life

Article Abstract:

The utility of cultural metaphor as an analytic tool and theoretical construct in consumer research is presented. The ways that computer and internet metaphors have had an impact on the US consumer meanings and actions in offices and other realms of daily life is taken as a prime example.

United States, Market Research & Product Development, Internet, Influence, Technology application, Customer service, Support services

Similar abstracts:

• Abstracts: A transaction-efficiency analysis of an Internet retailing supply chain in the music CD industry. Physical distribution service quality in internet retailing: service pricing, transaction attributes, and firm attributes
• Abstracts: An options-based model of career mobility in professional service firms. Applicant reactions to the employment interview: A look at demographic similarity and social identity theory
• Abstracts: Newsgroup participants as opinion leaders and seekers in online and offline communication environments. The effects of work-family conflict and family-work conflict on nonattendance behaviors
• Abstracts: Stocks for dividend growth with low risk. Model portfolios: recent developments
• Abstracts: Income stocks with worthwhile total return potential. part 2

This website is not affiliated with document authors or copyright owners. This page is provided for informational purposes only. Unintentional errors are possible.