A cold, calculated risk
Article Abstract:
The novel marketing technique employed by Muller Industries is discussed. The Melbourne based industrial refrigeration and air-conditioning company donated a $100,000 worth 3C Cooler to Frankston Hospital and installed it for free. The product was observed and since that installation Muller has installed about 150 units.
Publication Name: Business Review Weekly
Subject: Business, general
ISSN: 0727-758X
Year: 2004
User Contributions:
Comment about this article or add new information about this topic:
High - end winners
Article Abstract:
John Cameron, founder of Cameron Systems engaged in developing software for the high end customers in Europe and United States was one of the six in developing the software for the Australian Stock Exchange's automated trading system. The technology entrepreneur's business skills and management are discussed.
Publication Name: Business Review Weekly
Subject: Business, general
ISSN: 0727-758X
Year: 2004
User Contributions:
Comment about this article or add new information about this topic:
Fast and flexible
Article Abstract:
Some of the companies of BRW Fast 100 whose strategies are dynamic and market dependant are discussed. The essence of their success lies in flexibility, taking risks and changing strategies on the run. Some tips have been listed as to how companies can be quick to react.
Publication Name: Business Review Weekly
Subject: Business, general
ISSN: 0727-758X
Year: 2004
User Contributions:
Comment about this article or add new information about this topic:
- Abstracts: Growth stocks with moderate risks. The 2004 stock market in review
- Abstracts: Managing Homo sapiens. Quality imperatives for global acquisitions and mergers. . Can TQM lift a sinking ship? A case study.
- Abstracts: Technology imperatives. Revenue not always king. Manage your assets
- Abstracts: Is it important to consider the jump component for pricing and hedging shot-term options. An empirical examination of the pricing of exchange -- traded barrier options
- Abstracts: Supply Chain Management in a global economy. TQM critical factors and KM value chain activities. Uncovering the faultlines in quality management