A focus on customers
Article Abstract:
The success of marketing from the consumer perspective is examined. The factors that promote success among the new generation of customer-focused organizations are outlined. The chief customer officer's (CCO) job in an organization in generating earnings per customer (EPC) is discussed.
Publication Name: Marketing Management
Subject: Business, general
ISSN: 1061-3846
Year: 2004
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Passion comes alive
Article Abstract:
Seven keys to leadership are discussed. These keys are passion, courage of conviction, clear and compelling vision, thinking and innovating, a relentless focus on the customer, relationship management, and a genuine regard for people.
Publication Name: Marketing Management
Subject: Business, general
ISSN: 1061-3846
Year: 2007
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Back-door branders
Article Abstract:
Back-door branders work at the senior management level to influence their understanding of the brand. The various types of Back-door branders and the strategies used by them are discussed.
Publication Name: Marketing Management
Subject: Business, general
ISSN: 1061-3846
Year: 2005
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