A gander at the big goose
Article Abstract:
The Wawa Inc., a convenience store in Philadelphia has metamorphosed into a chain of more than 550 units in southern Pennsylvania, New Jersey, Delaware, Maryland and northern Virginia. Rob Price, the CMO and vice president of Wawa Inc., outlines the strategies and beliefs that have made Wawa, a private Fortune 500 company.
Publication Name: Marketing Management
Subject: Business, general
ISSN: 1061-3846
Year: 2004
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Flower power
Article Abstract:
Michael J. Soenen, president and CEO of Florists Telegraph Delivery (FTD) talks about the floral market scenario and FTD's foray into e-commerce.
Publication Name: Marketing Management
Subject: Business, general
ISSN: 1061-3846
Year: 2005
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The rebirth of 7-Eleven
Article Abstract:
Russ Klein answers questions about 7-Eleven's plans to market financial services within its convenience stores.
Publication Name: Marketing Management
Subject: Business, general
ISSN: 1061-3846
Year: 2003
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