Advertisers test the limits

Article Abstract:

Advertisers of alcohol, food and motor vehicles are coming under increasing pressure from community groups and politicians to improve standards. The number of formal complaints about advertising has decreased and it was found that many of the formal complaints tend to be from interest groups and government bodies rather than from the general public.

Legal issues & crime, Product standards, safety, & recalls, Government regulation (cont), Government regulation, Regulation, Licensing, and Inspection of Miscellaneous Commercial Sectors, Legal/Government Regulation, Advertising Regulation, Social aspects, Standards, Laws, regulations and rules, Influence, Powers and duties, Advertising campaigns, Product placement, Advertising law, Australian Association of National Advertisers

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Right on target

Article Abstract:

Many Australian advertisers are becoming more interested in target marketing as their budgets decrease and media methods fragment. Direct marketing and other below-the-line advertising activities are growing more popular because their effectiveness can be measured.

Public opinion, Target marketing

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Super sellers

Article Abstract:

The way the top ten sales people from Australia achieved their success in their industry is discussed. The details of industries like Information Technology that achieved only one per cent, and the industries, which achieved good sales, are presented.

Management dynamics, Management, Company business management, Industry, Industries, Business success, Sales personnel, Salespeople, Rankings

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