A group cites some progress in convincing companies to peddle their goods on the Internet
Article Abstract:
Two studies have shown decidedly different results about Internet advertising, the first, a study by Future of Advertising Stakeholders, a nonprofit organization dedicated to promoting advertising on the Internet, has shown that Internet advertising revenues are up from previous years. Conversely a survey by the Association of National Advertisers shows that large industrial companies have decreased their spending on Internet advertising. What both groups share is a wariness about how to know if consumers are actually seeing the ads on the Internet because there is no way of tracking how many are actually read. Advertising groups are now working on methods for standardizing ad size, ad placement, and counting many consumers view the sites.
Publication Name: The New York Times
Subject: Business, general
ISSN: 0362-4331
Year: 1999
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Judge says local officials can force AT&T to share cable lines
Article Abstract:
A Portland, Oregon judge made a significant ruling in a case where Internet Service providers sued AT&T for access to their cable lines. The Court's ruled against AT&T using the reasoning that they essentially have a monopoly on cable modem lines. The advantage of cable modems is that they allow customers Internet connections that are 10 to 80 times faster than conventional phone lines. The Federal Communications Commission has yet to address the issue which will undoubtedly arise as cable companies create the infrastructure for offering cable modem service to consumers.
Publication Name: The New York Times
Subject: Business, general
ISSN: 0362-4331
Year: 1999
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A study by McCann-Erickson finds that many consumers bristle at millennium hype
Article Abstract:
Research service division McCann Pulse conducted a survey of consumers for parent ad agency McCann-Erickson Worldwide Inc., in an attempt to discover attitudes toward marketing use of the millennium. The research shows that consumers, particularly young adult consumers, do not appreciate the hype surrounding the year 2000 and often associate the millennium with the Y2K computer problem.
Publication Name: The New York Times
Subject: Business, general
ISSN: 0362-4331
Year: 1999
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