A hotline to consumers
Article Abstract:
The business model of Pureprofile, a start-up technology company in Australia, involves recruiting large numbers of Internet users who provide information on themselves and their spending habits. The users are invited to participate in various marketing and sales programs based on the feedback shared by them.
Publication Name: Business Review Weekly
Subject: Business, general
ISSN: 0727-758X
Year: 2003
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Addressed for success
Article Abstract:
Jeans West, a retailer has that has resulted in an increase of five percent revenue within six months. Members e-mail addresses are used for by the new system for direct marketing.
Publication Name: Business Review Weekly
Subject: Business, general
ISSN: 0727-758X
Year: 2004
User Contributions:
Comment about this article or add new information about this topic:
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