A laddering approach to the use of methods and techniques to reduce the cycle time of new-to-the-firm products
Article Abstract:
The cycle time of products that are new to the firm can be substantially reduced using a laddering approach based on nine generic new product development acceleration methods and techniques. These generic approaches include training and rewarding employees, speeding up tasks/activities, supplier involvement, lead user involvement, reduction of product parts/components, emphasis on customer-driven activities, introduction of support systems and techniques and simplification of organizational structure. Each generic approach is made up of similar procedures that can be implemented to attain specific objectives with respect to new product development.
Publication Name: Journal of Product Innovation Management
Subject: Business, general
ISSN: 0737-6782
Year: 1999
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An organizational learning approach to product innovation
Article Abstract:
Product innovation as an organizational learning process is studied. Different organizational learning skills such as interpersonal and managing skills are acquired in incremental innovation, discontinuous innovation and continuous or institutionalized innovations. Firms with defender-type strategies acquire production-oriented learning while those employing prospector-type strategies are more innovation-oriented. This implies that innovation management strategies can be structured to follow the orientation of learning desired.
Publication Name: Journal of Product Innovation Management
Subject: Business, general
ISSN: 0737-6782
Year: 1992
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Applying hedonic pricing models and factorial surveys at Parker Pen to enhance new product success
Article Abstract:
The successful commercialization of new products is influenced by factors such as the prediction of consumer price sensitivity and the combination of product attributes that will be most valued by consumers. Firms can accurately predict price sensitivity and market receptivity for new products through the use of analytical tools such as hedonic pricing models and factorial surveys. Parker Pen's use of an analytical tool that combines hedonic pricing models and factorial surveys is analyzed.
Publication Name: Journal of Product Innovation Management
Subject: Business, general
ISSN: 0737-6782
Year: 1995
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