Packing a promotional punch

Article Abstract:

Regular print or broadcast advertising campaigns entail substantial costs and do not always assure companies of customer patronage for their products or services. Advertising specialties offer companies a cost-effective alternative for promotion. Businesses can use imprinted mugs, T-shirts, calculators, calendars and pens to advertise. A survey of 252 people by the Specialty Advertising Association of Greater New York shows that 87% who get imprinted products receive the advertising message and 94% develop positive attitudes towards the company.

Management, Advertising, Advertising specialties

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A healthy dose of motivation

Article Abstract:

Healthier employees result in higher productivity levels and lower sickness claims. This has encouraged employers to offer health improvement incentive programs which also results in increased morale and decreased absenteeism. Techniques for motivating employees to participate in such programs should emphasize management concern for personnel health, provide wide latitudes for acceptable results and incentives and focus on long-term health benefits.

Economic aspects, Human resource management, Health promotion

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Payments from afar

Article Abstract:

Some expert advice on guaranteeing overseas payments are offered to small businesses that are breaking into foreign markets. These small companies are advised to get export credit insurance to be able to offer competitive payment terms. Obtaining a letter of credit is also urged, as it is the easiest and safest way of ensuring payment from a foreign customer. Small business owners may also conduct their own credit check.

International trade

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