A model for guanxi development: flexibility, commitment and capital exchange

Article Abstract:

Confucian codes of repeated favor-exchanges characterize the importance of business relationships in the Chinese society. The development and main tenace of a quality business relationship is studied. The concept of the guanxi model incorporating flexibility and commitment in the framework of capital exchange is also discussed.

Public affairs, Social aspects, Business, Business models, Confucianism

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An examination of customer relationship management (CRM) technology adoption and its impact on business-to-business customer relationships

Article Abstract:

Adoption of c ustomer relationship management (CRM) technology is known to precede relationship strength and performance. Ten marketing and sales managers and their customers were interviewed and the likn link between CRM technology adoption and its effects on business-to-business customer relationships is studied.

Marketing procedures, New Zealand, Influence, Technology application, Business-to-business market, Business to business market, Customer relationship management, Customer relations

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A Kano-CKM model for customer knowledge discovery

Article Abstract:

Details of adopting kano-CKM (customer knowledge management) model to develop a process for customer knowledge discovery, to create new quality product, are presented.

General services, Product Development, Market Research & Product Development, Company systems management, Information management, Marketing research, Time to market, Consumer research

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