A public relations primer
Article Abstract:
Companies should define their corporate requirements and objectives before appointing a public relations firm to ensure that they chose the right type of firm to handle their business. Public relations firms have different areas of speciality. Small companies may work best with small public relations firms who may be interested in projects that larger agencies will not deal with. Companies should take time to interview public relations consultants, asking questions about billing procedures and making sure that they are interested in the particular business involved, before making a final selection.
Publication Name: Small Business Reports
Subject: Business, general
ISSN: 0164-5382
Year: 1992
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Leaky boat to China
Article Abstract:
Selbourne's tale of a pre-Marco Polo Western chronicler contains far too much sexual voyeurism, ahistorical references, and technical errors to really be authentic. The trail of shaky facts and missteps is analyzed.
Publication Name: The New York Times Book Review
Subject: Business, general
ISSN: 0028-7806
Year: 1997
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