A two-dimensional perspective on attractive quality
Article Abstract:
Two mechanisms, satisfying latent needs (M1) and satisfying high-level needs (M2), were used to investigate the formation of the attractive quality concept. Manufacturers use attractive quality to go beyond the customers' expectations, as explained by M1, while M2 attributes the manufacturers' efforts to the intention of giving a unique kind of satisfaction. The effects of the creation of various attractive quality types, namely the surprisers, attraction boosters, and life enrichers are discussed.
Publication Name: Total Quality Management & Business Excellence
Subject: Business, general
ISSN: 1478-3363
Year: 2007
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Statistical methods - does anyone really use them?
Article Abstract:
The results of a survey conducted on Sweden's student alumini with a degree in quality management are presented. The survey was conducted to analyze the extent to which statistical methods are used by them in their workplaces and how the methods are used in organizations.
Publication Name: Total Quality Management & Business Excellence
Subject: Business, general
ISSN: 1478-3363
Year: 2006
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Robust design methodology in a generic product design process
Article Abstract:
The various methods in designing generic products, with focus on robust design methodology, to ensure customer satisfaction are examined.
Publication Name: Total Quality Management & Business Excellence
Subject: Business, general
ISSN: 1478-3363
Year: 2007
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