Home Shopping Network to run TV ads

Article Abstract:

Home Shopping Network had record sales of $1.2 bil in 1999. Rival QVC made $2.8 bil over the same period. HSN has hired Kirshenbaum Bond and Partners for its first ever TV ad effort timed to increase its market share during the holiday shopping season.

Cable Networks, Television, Cable and other pay TV services, Campaign Launched, Cable TV Systems Operators, Cable television broadcasting industry, Cable television, Kirshenbaum Bond and Partners, Home Shopping Network Inc., HSN

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AT&T collect-call ads reach out to teens

Article Abstract:

AT and T will spend $100 mil to persuade teenagers to use its 1-800-CALL-ATT collect call service. WorldCom has spent over $141.2 mil in 2000 to defend is share of the $3 bil to $5 bil market. 36% percent of teens now have cell phones.

Marketing procedures, Wired Telecommunications Carriers, Telephone Communications, Telephone communications, exc. radio, Demographics, Spokesperson, Telecommunications services industry, Telecommunications industry, T, Telephone services, Contracts, WCOM, Teenage consumers, MCI Inc., AT and T Corp., FCB

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Ad agencies intend to return lucrative production work to U.S

Article Abstract:

In the wake of the Sept. 11 terrorist attacks on the U.S., a group of major ad agencies have resolved to return production work to the U.S., in a patriotic move to bring lucrative work home to assist the troubled economy. Marketers are accustomed to saving money by having ads produced abroad, so it may be difficult to convince them to go along if it will impact their costs. Young & Rubicam, Saatchi & Saatchi, McCann-Erickson and others have joined forces in the effort to bring TV commercial production back to the U.S., and especially to New York City.

Advertising, Production management, Economic policy, Marketing industry, McCann-Erickson Inc., Young & Rubicam Inc., World Trade Center and Pentagon Attacks, 2001, Saatchi & Saatchi

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