AdTown scores a tactical win

Article Abstract:

The 55-person Australian retail advertising agency AdTown has built a profitable business, lost a major client, and rebounded with new non-retail clients. Started in May 1996, AdTown built $7 million in revenue in its Melbourne office and then opened up two others in Sydney and Brisbane. In May 1997, AdTown won the $80 million Myer-Grace Bros. account. The loss of the Myers account has been tough financially, but AdTown has won non-retail accounts including the Latina Pasta range of Pillsbury Co., Ansett Airlines of Australia, and Medibank Pte.

Statistical Data Included, Retail industry, Retail trade, Myer-Grace Bros., AdTown

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Ad drought eases

Article Abstract:

Signs of an advertising recovery in Australia are evident from the increased total advertising expenditure figures. The top ten advertiser categories by expenditure, led by retail, have increased their spending by an average of ten percent.

Financial management, Management dynamics, Agencies, Finance, Company business management, Company financing

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Patts in the pressure zone

Article Abstract:

Issues are presented concerning the pressures which are being faced by the advertising industry. The methods used by the chairman of The Communications Group Ian Elliot to maintain the competitiveness of his company are discussed.

Behavior, Chief executive officers, Company Profile, Elliot, Ian, George Patterson Bates

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