Adland with added TLC: ad agencies are moving to become kinder, gentler workplaces, to counter the toll of long hours and constant pressure
Article Abstract:
Australian advertising agencies have been placing their staff under increasing pressure over recent years. This has led to a rise in staff turnover rates as burnout levels soar. Agencies are now recognizing the need to address this problem, and efforts are being made to ensure that the workplace is more enjoyable.
Publisher: B R W Media
Publication Name: Business Review Weekly
Subject: Business, general
ISSN: 0727-758X
Year: 2001
Human resource management, Advertising agencies
Publication Name: Business Review Weekly
Subject: Business, general
ISSN: 0727-758X
Year: 2001
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The ultimate fight for share
Article Abstract:
Issues are presented concerning the growing pressure which is being put on marketing departments as market competition increases. The influence of shareholders demanding improved market performance is discussed.
Publisher: B R W Media
Publication Name: Business Review Weekly
Subject: Business, general
ISSN: 0727-758X
Year: 2001
Methods, Competition (Economics), Economic aspects, Influence, Marketing, Advertising
Publication Name: Business Review Weekly
Subject: Business, general
ISSN: 0727-758X
Year: 2001
User Contributions:
Comment about this article or add new information about this topic:
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